Coming Soon · Waitlist Open

WRITE it!

The Essay That Talks Back

Most writing tools help during the draft. But zeros happen because students didn’t understand what they read — or what the prompt was asking. WRITE it! solves that.

In Between the Lattes, LLC · STAAR Data

ECR Zeroes.

State averages of Texas ECRs that scored a 0 — Grades 3–8 plus English I & II, the past four STAAR cycles.

0%
4-year average Roughly 1 in 3 Texas ECRs scored a zero in every cycle from 2023 through 2026.
Grade Weight 2026NEW 2025 2024 2023
3rd19.23%49%52%39%42%
4th19.23%52%38%31%46%
5th19.23%23%39%48%25%
6th17.86%25%24%39%23%
7th17.86%24%30%27%20%
8th17.86%19%22%28%23%
Eng I15.60%42%32%40%25%
Eng II15.60%36%35%31%25%
Fewer zeros than the prior cycle.

Four years of data. WRITE it! launches into this moment with a toolkit built for every part of the writing process.

What WRITE it! Includes

An interactive writing toolkit. Use what fits your day.

You already have an ECR writing process. WRITE it! gives you a bank of coached activities, demos, and games to plug into any part of it — from a 5-minute warm-up to a full ECR.

Read to Write

Set a focused reading goal first — then coach purposeful highlighting and evidence collection tied to the prompt that comes next.

Prompt Analysis

Box the prompt, name the genre, define keywords, turn it into a question, and verify every keyword shows up in the thesis.

Writing Conferences

Coached 1:1 check-ins built into every phase — the same questions you’d ask in a real writing conference, asked at the right moment for every student.

Revising

The save-the-essay check. How on-prompt are you? Two-color highlighting catches drift before submit.

Exemplars, Puzzles & Games

A growing library of ECR exemplars, scrambled-essay puzzles, and review games at every grade band.

Warm-Ups & Stations

Bell-ringers, exit tickets, station rotations — quick activities to drop into any classroom routine.

The Big Idea

Teach writing. Don’t assign it.

There’s a difference between assigning writing and teaching writing. Most platforms jump in once a student is already drafting. WRITE it! coaches the work before the draft — where the score is actually decided — the way a great writing teacher would.

In the same way an athlete doesn’t just scrimmage to prepare for game day, every learned skill takes practicing the small parts of it. Writing is no different.

Live Demos

Try it out.

The three demos below are live and embedded right here on this page. They’re just a slice of what’s coming — the full platform launches with a growing bank of activities, exemplars, puzzles, and games for every grade band.

Reading & Annotation

Read with purpose.

Students set their Pay-Attention-To list before they read — then highlight the passage by skill, one color per PAT. The coach nudges them when they drift off-PAT and tells the teacher which skills are showing up in real student annotation.

Click any PAT chip on the right to arm the highlighter, then drag-select text in the passage.

This is the real tool, embedded right here. Try it for yourself.

Prompt & Plan

Understand what the prompt is really asking.

Most off-prompt essays start the same way — students never really understanding what the prompt is asking them to do. The 7-step coached process boxes the prompt, names the genre, highlights and defines the keywords, turns it into a question, and verifies every keyword shows up in the thesis.

Click on the part of the page you think is the actual prompt — the coach will respond.

The real STAAR ECR format. Click around.

Save-the-Essay Revising

Two colors. One last save.

Highlight prompt keywords in orange to check that every paragraph stayed on-prompt. Highlight the first three words of every sentence in blue to spot repeating patterns. The submit gate refuses to let students hand in an essay that drifted.

Arm the orange highlighter first, then drag-select prompt keywords inside the draft.

Brittaney’s signature classroom technique, built in.

What Teachers Get

The data to know what to teach tomorrow.

Click a tab or use the arrows to scroll through.

Be first in line when WRITE it! launches this summer.

WRITE it! is in active development. Join the waitlist and we'll let you know the moment it's ready for your classroom.

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Pricing

Built for one teacher.
Scales for a whole district.

Per-teacher pricing that works for a 3-person team and a 500-teacher district. Annual billing only for Campus and District — monthly available for individual teachers.

Teacher
$19/mo
or $190/year — save 2 months
Everything one teacher needs to start coaching the full writing process with their classes.
  • Unlimited assignments and student sessions
  • The full 5-day coached writing process
  • Acronym-flexible drafting and revising
  • STAAR-aligned grammar and rubric coaching
  • Diagnostic dashboard with coaching log
  • Print-to-PDF student workbooks
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Most Popular
Campus
$119/teacher/yr
$1,499 flat for up to 10 teachers · +$119 each after
Your whole RLA team on one consistent writing process. Principal-approvable, no district procurement required.
  • Everything in Teacher
  • Shared campus content library
  • Campus admin dashboard
  • Cross-class trends and groupings
  • Priority email support
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District
Custom
Volume pricing that scales with your district
District-wide rollout with a single onboarding flow and one dashboard for every campus.
  • Everything in Campus
  • District-wide data roll-up
  • Dedicated onboarding and team training
  • Signed Data Privacy Agreement on request
  • Multi-year pricing lock available
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